How Digital Marketing Will Change In 2020




To keep up with your competition, you must keep up with the trends. Take a moment to think about technology’s impact on your business and how you can take advantage of it. What new tools, technologies, or platforms can you use? Are there ways you can streamline operations? Improve customer support and customer experiences? Optimize lead acquisition? What tools do you actually need? What’s just fluff and unnecessary overhead?

Critical analysis will help you identify what you should invest in now, what you should cut, and where your industry is moving in the future. Don’t get left behind and continue with the status quo. Your business will grow if you proactively engage customers in new ways and retain them through excellent experiences.

1. Chatbots Take Off

Many companies will continue using a chatbot, they’re effective software programs that interact with website visitors and customers. Chatbots communicate naturally with people viewing the site and can answer their questions in real-time.

2. More Brands Use Private Messaging Apps to Connect Directly

As 2020 approaches, many companies will start shifting their focus on how to better use private messaging apps. Smartphone apps like WhatsApp, Viber and WeChat have already gained massive popularity. Instead of using emails, cutting edge companies are adopting the use of private apps as well as private messaging groups.

3. Next-GEN SEO is Here

Right now, a lot of different changes are taking place in the search engines industry and updates are happening constantly. These changes have profoundly affected the user’s search results.

Most notably, Google’s BERT update has made a major impact on the SEO world. The BERT abbreviation stands for Bidirectional Encoder Representations from Transformers. It’s a deep learning algorithm that’s related to natural language processing. Google is striving to make its search engine smarter and improve its ability to understand the complex nuances of language and the searcher’s intent. According to Google, BERT will affect complicated search queries that rely on context.

Here’s what Google says: ” Well, by applying BERT models to both rankings and featured snippets in search, we’re able to do a much better job helping you find useful information. Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

4. Personalization Moves Beyond the First Name

Many companies are dabbling in personalization, but only a few are excelling at it. Giants like Amazon, Target, Netflix, Nike, and Spotify have the data and analytical prowess to develop highly customized experiences. Customers are given relevant messages at the right time and place—and they love it.

Amazon grew its business by analyzing customers’ behaviors and promoting products based on intelligent assumptions and the user’s past purchase history. It showcases products that a person may be interested in by putting forth similar or complementary products in a Recommendations tab, and Amazon found that this upsell tactic works in getting more business.

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