Types Of Content Writing




1. SEO Content Writing –

Content writing is an integral part of search engine optimization and online marketing. Companies from different countries like the USA, the UK and Australia outsource SEO to different countries, such as India. Hence, there is a boom in the market of SEO content writing in India and several other countries.

The team of content writers in the companies that do search engine optimization write articles, blogs, descriptions and so on. Relevant keywords are included in all these content by the writers. SEO professionals research and find out important keywords before the writers can start writing on any topic. The topics of SEO content writing vary greatly like, procurement services,  watch repairing, motorcycle maintenance, roof replacement, tourist destinations, etc.

SEO content writers take the utmost care to make all web content writing informative. If you think SEO content writing is the perfect option for you, you should avoid grammatical errors and maintain originality in all the write-ups. The SEO content you develop must always be lucid and precise. You must divide them into small paragraphs and write attractive headings and subheads. Moreover, you should also have the ability to deliver the write-ups within a specified time, so that SEO professionals can work on them.

2. Technical Writing –

This type of content writing is needed in computer hardware and software, consumer electronics, robotics, biotechnology, engineering, chemistry, and aeronautics. Technical content is developed for user manuals, technical modules, user documents, admin manuals, help files, technical literature & reports and so on.

If you want to be a technical content writer, you must have some understanding of technologies. Though candidates from different fields can apply for the post of a technical writer, the ones who have specialized in the technological field are given preference. If you are enthusiastic about technologies, writing technical write-ups in content writing services can be an interesting profession for you.

3. Communication and Marketing Writing –

Writing for the marketing and communication sector can be one of the most challenging types of content writing. Articles, blogs, social media content, e-books, newsletters, internal & external communications, email content campaigns, audio & video content and marketing collateral, such as flyers, and brochures are some of the write-ups you have to write in this sector.

The blogs and articles written for communication & marketing are different from the ones written in SEO content writing. The target of marketing articles is not only to draw customers to a particular type of writing but also to compel audiences in taking some desired action. A lot of research among the customers of a business is conducted before developing this kind of content. The writers should regularly communicate with the team leads to creating useful marketing content.

The focus of this kind of content writers is on improving content marketing. So, marketing content is very descriptive in nature, as the idea behind their creation is to advertise a particular product and eventually sell it. Thus, the features and uses of a product must be explained in simple language to the audiences in this kind of content.

If you want to be a content writer in this sector, you must have certain skills, such as an eye for detail in designing and writing, the ability to develop attractive content, and an interest in marketing. The challenges you face in writing marketing content must be overcome by using creativity.

4. Publication Based and Editorial Writing –

The writers of this sector are involved in writing books for schools, colleges, and higher education. The professionals must keep in mind the curriculum of a school or college when they write this kind of content. As online versions of books are available in modern times, editorial writers now need to do their writing and editing on computers. They constantly need to update their web content writing, so that the online books are available to readers on the latest versions of different operating systems like, Windows 7 and Windows 8.

5. Instructional Design –

Instructional design amalgamates the techniques of publication and technical writing. As E-education or E-learning is becoming a very common phenomenon, the need for instructional designers is growing at a fast pace. It is the job of instructional designers to improve the quality of instructional material.

If you want to be a professional in this field, you must be able to create storyboards, besides writing instructional materials. Whenever there is a change in technology or curriculum, writers from this field have to work hard to overcome different challenges.

The three things in which instructional designers must excel are technical knowledge, the skill of creating characters and patience of developing bulk content. Moreover, they must also be able to maintain an international standard of the curriculum in the instructional materials they develop.

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